Jacob T. Davis & Woodbridge Real Estate
Services:
SEO, PPC, Branding, Website Services, Video & YouTube Advertising, Email Marketing
In a rural region like Whitman County, real estate isn’t about flashy tactics—it’s about trust, familiarity, and real connection. Jacob T. Davis understood that. But in a sea of listings and cookie-cutter approaches, he needed a way to stand out as the go-to realtor—not just with buyers, but also with sellers and potential team members. That’s where Pullman Marketing stepped in with a bold approach: let’s make Jacob locally famous through authentic video content that people actually want to watch.
The Challenge
- Low differentiation in a small market where most realtors look and sound the same.
- Traditional ads weren’t building long-term brand equity or local recognition.
- Needed a way to increase property inquiries and seller confidence without being overly salesy or pushy.
- Wanted to build credibility and visibility among both clients and peers.
The Strategy
Local Fame Through Video
- High-Quality Video Walkthroughs: We created cinematic, relaxed walkthroughs that let properties (and Jacob) shine in a natural, inviting way.
- Smart YouTube Placement: Instead of disruptive in-stream ads, we ran “side” YouTube ads, placing videos in the recommended section, making them feel like organic content— leading to more genuine interest and higher watch time.
- Community-First Content: These weren’t just sales videos. They built trust, familiarity, and local recognition, with people actively approaching Jacob in public saying they love his content.
- Boosting the Brand: These videos didn’t just sell houses. They sold Jacob as a trusted advisor, drawing in other agents wanting to work with him and sellers thrilled by how their homes were showcased.
Performance & Business Impact
- Over 100,000 local views
- 150,000+ minutes watched
- Average View Duration: 1 minute, 43 seconds
- Hundreds of new local, engaged subscribers
- Multiple homes sold directly due to video engagement (view → tour → offer)
- Increased seller satisfaction with properties receiving 1,000+ views
- Agent interest and brand growth as a direct result of public-facing content