# Empower Wealth & Tax

## Services:

SEO, PPC, Branding, Website Services, Video & YouTube Advertising, Email Marketing

Empower came to us with a website that looked fine—but did nothing. It wasn’t ranking, wasn’t generating leads, and wasn’t even being tracked. They had spent **six figures on video production** with no measurable return and had **zero presence on social media**. Worse, multiple agencies had left them in the dark, with **no reports, no data, and no direction**. They had **lost faith in digital marketing altogether**.

## The Challenge

- Outdated website with irrelevant content and no search visibility
- **No analytics, no tracking**, no insight into what was working
- **SEO performance flatlined**—not ranking in their local region
- **Form fills were stagnant** and not converting into quality leads
- **Video content underutilized**, despite a massive production budget
- **Zero social media presence**, missing key audience touchpoints
- **Leadership frustrated** and unsure whether digital was worth investing in anymore

## The Strategy

### PRIME Website & GRO Funnel Frameworks

- **Ran a PRIME Website Strategy Session** to re-architect the site with clear KPIs, SEO structure, and messaging tailored to their audience.
- Built a **modern, high-performance website** on a better host with streamlined UX, built to convert.
- Implemented our **GRO System (Goal-oriented Results Optimization)** to rebuild their lead gen funnel— **including form tracking, source attribution, and CRM integrations.**
- Expanded reach through **video content repurposing**, publishing on **YouTube and social media** for full-funnel engagement.
- **Activated SEO and Social Media systems** to capture and nurture traffic across channels.

## Performance & Wins

- **84% increase in total users**, with the majority coming from organic traffic
- **200% increase in form fills**, with leads now flowing from **Bing, Yahoo, YouTube, and Facebook**
- **66% Watch Through Rate** on long and short form video content on YouTube
- **Maintained a monthly YouTube audience of 20,000 viewers**, most within the target age range and region
- Empower’s team now has **clarity on their digital performance**, with a site they’re proud of and a strategy that works

[Visit Client Site](https://empoweringretirement.com/)

## More Marketing Services

- [Search Engine Optimization (SEO)](/content/service/seo-search-engine-optimization/index.html)

- [Website Design](/content/service/website-design/index.html)

- [Pay-Per-Click (PPC)](/content/service/ppc-pay-per-click/index.html)

- [Content Marketing](/content/service/content-marketing/index.html)

- [Email Marketing](/content/service/email-marketing/index.html)

- [Social Media Marketing](/content/service/social-media-marketing/index.html)